Lasso MD vs My Social Practice: An Honest Comparison of Two Different Approaches to Dental Marketing

My Social Practice and Lasso MD are often shortlisted together, but they got to that shortlist from different starting points.

My Social Practice has been in dental marketing for 15 years. They started as a social media specialist and expanded outward into SEO, reviews, and websites. Their DNA shows in the work. They're strong on social content, Google Reviews automation, and the kind of relationship-warm marketing that fits well with practices that want to lead with patient stories.

Lasso MD started in 2018 with a different architecture. Built from day one as an integrated stack across website, SEO, paid ads, video, photography, and ROI software. The DNA is data and patient acquisition, with social as part of a broader system rather than the leading edge.

Both companies serve dental practices. Both have track records. The right pick depends on what you want at the top of the marketing engine.

I co-founded Lasso MD. The "My take" section at the end is opinion. Everything before it is the fairest side-by-side I can write about two real, well-run companies operating in the same category.

TL;DR

My Social Practice is a 15-year veteran dental marketing company with social media DNA that has expanded into SEO, websites, and Google Reviews automation. They've worked with thousands of practices across dentists, orthodontists, pediatric dentists, endodontists, and DSOs. Strong choice if social media presence and review velocity are the top priorities.

Lasso MD is an integrated dental marketing stack built from scratch around patient acquisition data and AI search visibility. About 500 practices, tiered packages starting at $750/mo with DSO pricing available. Strong choice if you want a unified data layer and AI search positioning as the architectural foundation.

The decision comes down to what's leading your marketing strategy. Social and reputation first? My Social Practice fits. Integrated data stack and AI search? Lasso fits better.

Quick comparison

	My Social Practice	Lasso MD
Founded	2010 (15+ years)	2018
Origin DNA	Social media specialist	Integrated full-stack
Vertical focus	Dental only	Dental only
Practice count	Thousands across categories	500+ dental practices
Practice types	Dentist, ortho, pediatric, endo, DSO	Single practice, group, DSO
Service strength	Social media, Google Reviews, SEO, websites	Website, SEO, paid ads, video, photo, ROI software
AI search positioning	Traditional SEO with social content	AI search visibility (AEO/GEO) as core service track
Reviews automation	Strong proprietary review-generation tooling	Reviews managed within broader SEO and GBP work
Pricing	Not publicly disclosed	Tiered packages starting at $750/mo, DSO pricing available
Best for	Practices leading with social and reputation	Practices building around AI search and integrated data

Where My Social Practice wins

Social media depth and content production. This is the company's origin and core strength. They publish 43M+ social media video views as a portfolio stat for a reason. If your practice's strategy depends on consistently strong social content (Instagram, TikTok, Facebook), My Social Practice is one of the most experienced operators in dental for that work specifically.

Google Reviews automation. Their review-generation tooling has produced documented results like 145+ reviews in 45 days for individual practices. That's a serious volume of reputation work, and reviews remain one of the highest-leverage local SEO signals.

15 years in dental. Tenure matters. My Social Practice has been doing this since 2010, which means they've watched several full cycles of platform changes (Facebook organic die, Instagram rise, Google reviews become decisive). That institutional memory shows up in how they sequence campaigns.

Specialty coverage. Explicit, named service tracks for general dentists, orthodontists, pediatric dentists, and endodontists. If you're in a specialty, you're not getting general dental marketing wrapped in your branding.

Patient relationship framing. Their marketing language is built around "lasting patient relationships." That's a different center of gravity than pure patient acquisition, and it resonates with practices whose marketing strategy leans on retention and referrals.

Where Lasso MD wins

Integrated stack from day one. Lasso wasn't built outward from a specialty. It was built as a unified system where website, SEO, ads, video, photo, and analytics share one data layer and one team. If your frustration with your current setup is "the social vendor doesn't talk to the website vendor doesn't talk to the ad vendor," that's the specific pain Lasso was designed to solve.

AI search visibility as a core service. The biggest single difference. Patients are increasingly finding dentists through ChatGPT, Perplexity, Google AI Overviews, and Google's new AI Mode. Lasso has built AI search visibility (sometimes called AEO or GEO) into the architecture, not as a sidecar offering. If you're reading about AI search changes and wondering whether your agency is on top of it, that's the Lasso fit.

Custom photo and video as standard. Original photography and video shoots are baked into the standard service for Lasso. Original imagery beats stock for both AI search citations and social conversion. My Social Practice produces strong social content, but custom dental practice photography is more central to Lasso's model.

Paid ads depth. Lasso runs paid ads (Google, Meta) as a core service with channel-level attribution back to booked appointments. If paid acquisition is a meaningful part of your growth plan, the integrated ROI tooling shows you which campaigns are actually producing patients.

Transparent tiered pricing. Lasso publishes starting prices at $750/mo with DSO pricing available. My Social Practice doesn't publish pricing. Neither approach is wrong, but transparency is rare in dental marketing and worth noting.

Smaller account count. Lasso is around 500 practices. That means senior team members stay close to accounts. My Social Practice serves thousands of practices, which means more systematized account management. Both models have advantages depending on what you value.

Pricing reality check

My Social Practice doesn't publish pricing publicly. The typical practice quote depends on service mix, with social media management, SEO, and website work being the most common combinations. Expect a request-a-quote process.

Lasso MD's pricing is tiered packages starting at $750/mo, with DSO pricing and custom quotes available. Ad spend is separate (standard practice across the industry, and agencies should always break out ad management fees from media spend).

Both are real-money commitments. The honest question is total cost of ownership: are you managing one integrated team or coordinating specialists, and how much of your time goes into vendor management?

Who should choose My Social Practice

Pick My Social Practice if:

• Social media presence is the leading edge of your marketing strategy
• Google Reviews velocity and reputation management are top priorities
• You're in a dental specialty (orthodontics, pediatric, endodontics) and want named-track expertise
• You value 15+ years of dental marketing tenure and category memory
• Your practice growth model leans heavily on patient relationships and referrals
• You're satisfied with traditional SEO depth and aren't yet shifting strategy toward AI search

Who should choose Lasso MD

Pick Lasso MD if:

• You're building around AI search visibility as a core part of patient acquisition
• You want an integrated stack where website, SEO, ads, photo, video, and analytics share one team and one data layer
• You're running paid ads and want channel-level attribution back to booked appointments
• You want transparent, published starting pricing
• You're a DSO or multi-location practice and want explicit DSO pricing
• You'd rather work with a smaller team where senior people stay close to your account

My take

I'm biased. I co-founded Lasso. Take this section as opinion, not analysis.

My Social Practice has earned its place in dental. 15 years is hard to fake, and the social media work they produce is genuinely good. If your practice is the kind that lives on social content and patient-relationship storytelling, MSP is going to be a defensible partner.

Here's why I built Lasso anyway. I kept watching practices invest heavily in social, watch the engagement numbers go up, and still not understand whether their marketing was producing actual patients in the chair. Social engagement and patient acquisition are correlated but not identical. A million Instagram views doesn't put implants in mouths.

Lasso was built around the question: which marketing dollar produced which booked patient? Social is part of the answer, but it's part of a stack where website conversion, paid acquisition, SEO, and reviews are also measured in the same dashboard. The reason I think this matters more in 2026 is that AI search is changing the rules. Practices that win the next five years are going to be the ones with a unified data layer they can adapt fast, not the ones with the prettiest Instagram feed.

If social and reputation are the core of your strategy, MSP can absolutely serve you. If you want patient acquisition as a measurable system across every channel with AI search built into the architecture, Lasso is the more aligned partner.

FAQ

Are My Social Practice and Lasso MD direct competitors?

Partially. Both serve dental practices with website, SEO, and reviews work. My Social Practice has deeper social media DNA and a longer history in dental. Lasso MD has deeper paid ads, video production, and AI search visibility focus. Many practices use both at different stages of their growth, or migrate from one to the other as strategy evolves.

Which is better for social media marketing?

My Social Practice has the stronger social media specialty by origin and depth. If social is the leading edge of your strategy and you need consistent high-quality social content as a primary service, MSP is the more focused choice. Lasso MD treats social as part of an integrated stack rather than the leading service.

Does Lasso MD do Google Reviews work?

Yes. Reviews are part of Lasso's Google Business Profile and local SEO services. The approach is more integrated into broader SEO than treated as a standalone tool. My Social Practice has proprietary review-generation automation as a more central service offering, with documented results like 145+ reviews in 45 days.

Can I see pricing from either before a sales call?

Lasso MD publishes starting tier pricing at $750/mo with DSO and custom quotes available. My Social Practice requires a pricing request. Both will provide detailed quotes once they understand your practice, current marketing position, and goals.

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Pete Johnson is co-founder and VP of Sales & Strategy at Lasso MD. He writes about dental marketing, AI search, and practice growth at petejohnsoniv.com.