Cofounder, VP of Sales & Strategy at Lasso MD

Hey, I'm
Pete Johnson

Helping dental practices unlock sustainable growth through data-driven marketing strategy and AI-powered intelligence.

I partner with dental practices to identify hidden opportunities, build competitive advantages, and create marketing systems that actually work.

Pete Johnson — Dental Marketing Speaker and Strategist at Lasso MD

1,500+

Practices Helped

What I Do

Your practice deserves a strategic partner

Not another agency pitch. I bring data, strategy, and tools that most dental marketing companies don't even know exist.

Sales Strategy & Consulting

Personalized discovery calls and deep-dive practice analysis to uncover your biggest growth opportunities.

Digital Marketing Intelligence

Competitive SEO audits, traffic analysis, and local search optimization powered by real data — not guesswork.

Growth Partnerships

Long-term strategic relationships focused on sustainable practice growth, not one-off campaigns.

AI-Powered Sales Tools

Cutting-edge internal tools that leverage AI to deliver insights no other dental marketing company can match.

Results That Speak

Numbers don't lie. Neither do clients.

Real results from real dental practices that trusted the process.

0+

Practices Helped

0+

Years in Dental Marketing

$0M+

Patient Revenue Generated

About Me

The person behind the pitch

Pete Johnson — Cofounder at Lasso MD, dental marketing consultant based in San Diego

I'm Pete — cofounder and VP of Sales & Strategy at Lasso MD. I got into dental marketing because I saw an industry full of practices getting generic, cookie-cutter marketing that didn't move the needle. I knew there had to be a better way.

Cofounder & Builder

I don't just sell — I build the tools our team uses every day. From AI-powered practice analyzers to competitive intelligence dashboards.

Dental Industry Obsessed

I've spent years deep in dental marketing because I believe every practice deserves a marketing partner who truly understands their world.

Based in San Diego, California

Working with dental practices across the country, bringing West Coast innovation to every partnership.

Free Audit

Request your online presence audit

Tell me about your practice and I'll run a full competitive analysis — SEO, local search, GBP, citations, and more. Completely free, no strings attached.

Ready to grow your practice?

Let's find your practice's
hidden growth.

Every discovery call starts with a free competitive analysis of your practice. No obligation, no pressure — just data and honest conversation about what's possible.