Hey, I'm
Pete Johnson
Helping dental practices unlock sustainable growth through data-driven marketing strategy and AI-powered intelligence.
I partner with dental practices to identify hidden opportunities, build competitive advantages, and create marketing systems that actually work.
1,500+
Practices Helped
Your practice deserves a strategic partner
Not another agency pitch. I bring data, strategy, and tools that most dental marketing companies don't even know exist.
Sales Strategy & Consulting
Personalized discovery calls and deep-dive practice analysis to uncover your biggest growth opportunities.
Digital Marketing Intelligence
Competitive SEO audits, traffic analysis, and local search optimization powered by real data — not guesswork.
Growth Partnerships
Long-term strategic relationships focused on sustainable practice growth, not one-off campaigns.
AI-Powered Sales Tools
Cutting-edge internal tools that leverage AI to deliver insights no other dental marketing company can match.
Numbers don't lie. Neither do clients.
Real results from real dental practices that trusted the process.
Practices Helped
Years in Dental Marketing
Patient Revenue Generated
The person behind the pitch
I'm Pete — cofounder and VP of Sales & Strategy at Lasso MD. I got into dental marketing because I saw an industry full of practices getting generic, cookie-cutter marketing that didn't move the needle. I knew there had to be a better way.
Cofounder & Builder
I don't just sell — I build the tools our team uses every day. From AI-powered practice analyzers to competitive intelligence dashboards.
Dental Industry Obsessed
I've spent years deep in dental marketing because I believe every practice deserves a marketing partner who truly understands their world.
Based in San Diego, California
Working with dental practices across the country, bringing West Coast innovation to every partnership.
Request your online presence audit
Tell me about your practice and I'll run a full competitive analysis — SEO, local search, GBP, citations, and more. Completely free, no strings attached.