The dental marketing playbooks I wish existed when I started.
Long-form, hands-on guides covering every channel that matters for dental practices and DSOs. Built from 2,500+ practice analyses and live deployment — not theory.
The Dental AEO Guide: How to Get Cited by ChatGPT, Perplexity, and Google AI Overviews in 2026
AI search isn't coming for dental marketing. It's already here. This is the practical, hands-on guide to Answer Engine Optimization for dental practices, built from live deployment across 2,500+ practice analyses.
The Dental Google Ads Guide: How to Turn Ad Spend Into Booked Patients in 2026
The hands-on guide to Google Ads for dental practices: account structure by service line, keywords and negatives, AI Max and Performance Max, budget math, HIPAA-safe tracking, and how to judge whoever runs your account.
The Ultimate Guide to Dental Marketing in the Agentic Era
The complete dental marketing playbook for 2026 and beyond: positioning, website, local SEO, reviews, AEO, paid search, paid social, recall, the front desk, and how to get ready for AI agents that research, call, and book on a patient's behalf.
The Dental Meta Ads Guide: Facebook and Instagram Ads That Fill Consult Chairs
The hands-on guide to Facebook and Instagram ads for dental practices: when Meta beats Google, offers, lead forms, speed-to-lead, creative, Advantage+, compliance, budget math, and the metrics that matter.
The Dental SEO Guide: How to Win Local Search for Your Practice in 2026
The practical, hands-on guide to dental SEO: from Google Business Profile to the Local Pack to the convergence with AI search. Built from 2,500+ practice analyses and live deployment.
The Dental Social Media Content Guide: What to Post, Who Owns It, and How to Stay HIPAA-Safe
The practical guide to organic social media for dental practices: platform choice by patient age, 70 post ideas, the doctor-on-camera playbook, a 4-week calendar, consent and HIPAA workflows, and how to measure it honestly.
Attributing AI Search and Zero-Click Traffic: A Dental Marketing Guide
The practical guide to attributing AI search and zero-click traffic for dental practices: how to prove what produced revenue when the click has no referrer and no UTM. Built from $50M+ in attributed patient revenue.
DSO AI Search Strategy: Winning Citations at 5, 50, and 500 Locations
The pillar guide to DSO AI search strategy: entity disambiguation, per-location schema governance, and AI-readable data operations that win citations across 5, 50, or 500 dental locations.
New here? Start with the pillar.
The Ultimate Guide to Dental Marketing in the Agentic Era maps every channel, shows how they fit together, and links to the deep-dive guide for each one.