A dental marketing speaker for your conference or study club.
Talks built around what's actually changing in dental marketing right now. Every session is grounded in real examples from years inside the category, not recycled trend commentary.
Where I've spoken
20+
Events
8+
Years Speaking
8
Organizations
7
Multi-Year Engagements
American Academy of Dental Office Managers
Benco Dental — Build Your Future
Rocky Mountain Dental Convention
Oklahoma Society of Dental Professionals
International Dental Implant Association
Smile Source Exchange
International Academy of Facial Aesthetics
Smiles at Sea
Flexible formats for any event
Conference Keynotes & Panels
High-energy presentations with real data, competitive insights, and actionable strategies for dental industry events.
Workshops & Trainings
Hands-on sessions where dental teams learn to audit their marketing, optimize local search, and leverage AI tools.
Webinars & Virtual Events
Remote presentations and live demos perfect for DSO groups, dental associations, and CE credit programs.
What I talk about
Every presentation is customized to your audience. These are my core areas of expertise — all backed by real data from 1,500+ practice analyses.
Mastering AI Search Visibility
Patients are starting to ask ChatGPT, Perplexity, and Google AI the kinds of questions that used to go straight to search. This talk breaks down what that means for dental practices, what signals matter most, and what teams should fix now to stay visible.
12 Marketing Growth Hacks That Actually Work
Twelve marketing moves you can run yourself, one after the other. Rocky Mountain Dental Convention keeps putting it back on the program, and their marketing director calls it one of their highest-rated lectures every year.
Marketing Decisions That Actually Track to Revenue
Most marketing underperforms because the decisions behind it are weak. This session shows how smarter measurement, stronger competitive context, and cleaner operating assumptions lead to better growth outcomes — and how to evaluate performance beyond vanity metrics.
Winning Local Search in Dentistry
Local SEO for dentists is no longer just a rankings conversation. This session covers Google Business Profile, reviews, service-page clarity, insurance visibility, and the local signals that actually influence patient discovery.
What Breaks at 10 Locations
What works for one location often breaks across five, ten, or fifty. This session covers the structural decisions that help larger dental organizations scale visibility, reporting, and growth strategy without losing local execution.
“Pete's lecture on Mastering AI Search Visibility was one of the standout sessions at our Hawaii symposium. He makes complex topics actionable, our members were taking notes the entire time. That's why I keep inviting him back.”
Dr. Arun K. Garg
Founder, International Dental Implant Association
Talks that are practical enough to use on Monday.
The goal is never to sound smart on stage. The goal is to help the audience leave with sharper thinking and useful next steps. That's why the talks lean practical, direct, and grounded in what's happening right now — not what was trending two years ago.
If you want a session tailored to your audience, event format, or member base, reach out and I can recommend the best fit.
Questions organizers ask first
What topics does Pete Johnson speak about?
AI search visibility for dental practices, marketing decisions that track to revenue, winning local search, and what breaks when a group scales past ten locations. His most popular lectures are 'Mastering AI Search Visibility' and '12 Marketing Growth Hacks That Actually Work.'
What dental conferences has Pete Johnson spoken at?
Pete has spoken at 20+ events over 8+ years including the Rocky Mountain Dental Convention, AADOM, International Dental Implant Association (IDIA), Benco Dental Build Your Future, the Oklahoma Society of Dental Professionals, Smile Source Exchange, International Academy of Facial Aesthetics, and Smiles at Sea CE Cruise.
How do I book Pete Johnson for a speaking engagement?
Send a speaking inquiry through petejohnsoniv.com/speaking, or email pete@lassomd.com. He takes keynotes, workshops, breakouts and webinars for dental conferences, DSO meetings, study clubs and industry events across the country.
What formats does Pete Johnson present in?
Keynotes, interactive workshops, breakout sessions, panels and virtual webinars. Each talk gets tailored to the audience size and the event format.
More on speaking at dental events
What I've learned about what fills rooms, what audiences actually want, and how organizers pick the right speaker.
Let's bring real insights
to your audience
Whether it's a 20-minute keynote or a full-day workshop, I bring data, energy, and actionable takeaways your audience will actually use.