Dental marketing guides built from real data
Benchmarks, playbooks, and deep-dives drawn from 1,500+ practice analyses and 12 years inside dental marketing. No fluff — just the stuff that actually moves the needle.
Guides & deep dives
The most-referenced pieces — benchmarks, frameworks, and step-by-step breakdowns.
The Dental AEO Guide: How to Get Cited by ChatGPT, Perplexity, and Google AI Overviews in 2026
The 6,000-word definitive guide to Answer Engine Optimization for dental practices. Covers the 5 AI surfaces, 6 critical schemas, on-page architecture that wins citations, and the 90-day implementation roadmap with real cost numbers.
Dental Marketing Benchmarks 2026
Cost per new patient, budget percentages, conversion rates, and lifetime value data across 1,500+ practices. The benchmark report dental conferences keep citing.
Local SEO for Dentists: The Complete Guide
Everything dental practices need to know about local SEO in 2026 — Google Business Profile, map pack, AI search, and the signals that actually move rankings.
How Much Should a Dentist Spend on Marketing?
Budget formulas by practice type and growth stage. Includes breakdowns by channel, what to cut first, and why the '5-7% of revenue' rule is almost always wrong.
Dental Marketing ROI: How to Track Real Results
The framework for connecting marketing spend to new patient production. Attribution models, tracking setup, and the numbers worth actually watching.
How to Evaluate Your Dental Marketing Agency
The questions to ask, red flags to spot, and the reporting you should demand before signing anything. Built from 12 years of watching agencies oversell and underdeliver.
Case Study: From 18 to 42 New Patients/Month
How a general dental practice more than doubled new patient flow in 8 months through competitive SEO, GBP optimization, and data-driven campaign adjustments.
The Dental Marketing Glossary
37 terms covering AI search, local SEO, dental practice ops, and the working vocabulary every practice owner — and the agencies that serve them — should know. Plain English, opinionated where it counts.
Browse by topic
Every article organized into the four areas that drive dental practice growth.
AI in Dentistry
12+ articlesHow autonomous AI agents are reshaping dental marketing — and what to do before you get left behind.
Practice Growth
10+ articlesNew patient acquisition, conversion, and retention strategies that move the needle on production.
Local SEO
8+ articlesLocal search, map pack, Google Business Profile, and AI search visibility — the channels that drive new patients.
DSO Strategy
8+ articlesMulti-location marketing, brand architecture, location page strategy, and performance measurement for groups.
Get a free competitive analysis of your practice
Every discovery call starts with a real data pull on your practice — traffic, rankings, review velocity, competitor gaps. You leave with actionable intel whether we work together or not.
- Your current search visibility vs. 3 top competitors
- Where you're losing new patients to organic search
- Quick-win opportunities ranked by impact
20 minutes. No obligation.
Looking for something specific?
Browse the full archive — 50+ articles on dental marketing strategy.