Press kit & speaker resources

Pete Johnson is the Cofounder and VP of Sales & Strategy at Lasso MD, a dental marketing and software company helping practices grow through data-driven strategy and AI-powered intelligence.

Over the past 12+ years, Pete has analyzed more than 1,500 dental practices, giving him a unique vantage point on what separates thriving practices from those that plateau. His approach combines competitive SEO audits, local search optimization, and proprietary AI tools to deliver insights that most dental marketing companies can't match.

Pete is a sought-after speaker at dental industry conferences, having delivered 20+ presentations across 8+ years at events including Rocky Mountain Dental Conference, American Academy of Dental Office Managers (AADOM), International Dental Implant Association (IDIA), Benco Dental's Build Your Future, Smile Source Exchange, and more. His most popular lectures — "Mastering AI Search Visibility" and "12 Marketing Growth Hacks That Actually Work" — are consistently among the highest-rated sessions at their respective events.

His clients range from solo practitioners to multi-location DSOs like Beacon Oral Specialists (100+ offices across 12 states). Pete is based in San Diego, CA and is available for keynotes, workshops, breakout sessions, panels, and virtual presentations.