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    <title>Pete Johnson — Dental Marketing Insights</title>
    <link>https://petejohnsoniv.com/blog</link>
    <description>Dental marketing strategies, competitive analysis breakdowns, and practice growth tips from Pete Johnson, Cofounder at Lasso MD.</description>
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    <lastBuildDate>Sun, 05 Apr 2026 04:57:55 GMT</lastBuildDate>
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      <title><![CDATA[Local Search Just Changed 5 Ways. Here's What Dental Practices Need to Know.]]></title>
      <link>https://petejohnsoniv.com/blog/google-local-search-changes-dental-practices-2026</link>
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      <description><![CDATA[The March 2026 core update, Ask Maps, ChatGPT local results, GBP short names gone, automated verification — Q1 2026 rewrote the rules for dental local SEO.]]></description>
      <pubDate>Sat, 04 Apr 2026 00:00:00 GMT</pubDate>
      <category>Local SEO, Google Business Profile, dental marketing 2026, AI search</category>
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      <title><![CDATA[Dental Marketing Benchmarks 2026: Cost Per Patient, Budget, and ROI Data]]></title>
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      <description><![CDATA[How much should you spend on dental marketing? What's a good cost per new patient? Real benchmarks from 1,500+ practices — budget percentages, cost per patient by channel, conversion rates, and lifetime value data for 2026.]]></description>
      <pubDate>Fri, 03 Apr 2026 00:00:00 GMT</pubDate>
      <category>dental marketing benchmarks 2026, dental marketing ROI, cost per dental patient, dental marketing budget</category>
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      <title><![CDATA[Dental Website Speed: Why Your PageSpeed Score Is Costing You Patients]]></title>
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      <description><![CDATA[53% of mobile visitors abandon a website that takes more than 3 seconds to load. How to check your dental website's PageSpeed score, fix the top 5 speed killers, add schema markup, and improve Core Web Vitals.]]></description>
      <pubDate>Fri, 03 Apr 2026 00:00:00 GMT</pubDate>
      <category>dental website SEO, dental website speed, dental PageSpeed optimization, dental technical SEO</category>
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      <title><![CDATA[DSO Marketing Strategy: The Playbook for Multi-Location Dental Groups]]></title>
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      <description><![CDATA[How to scale dental marketing across 5, 10, or 50+ locations. The complete DSO marketing playbook covering centralized vs. local strategy, website architecture, budget allocation, Google Ads structure, and review management at scale.]]></description>
      <pubDate>Fri, 03 Apr 2026 00:00:00 GMT</pubDate>
      <category>DSO marketing strategy, multi-location dental marketing, dental group practice marketing, dental marketing strategy</category>
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      <title><![CDATA[How to Evaluate Your Dental Marketing Agency: A 10-Point Scorecard]]></title>
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      <description><![CDATA[Is your dental marketing agency actually delivering results? Rate them on this 10-point scorecard covering cost per patient, reporting, GBP management, reviews, competitive data, and AI readiness. From someone who's seen 1,500+ practices.]]></description>
      <pubDate>Fri, 03 Apr 2026 00:00:00 GMT</pubDate>
      <category>dental marketing agency, best dental marketing company, dental marketing tips, how to choose dental marketing agency</category>
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      <title><![CDATA[Dental Marketing Case Study: From 18 to 42 New Patients Per Month]]></title>
      <link>https://petejohnsoniv.com/blog/how-we-doubled-new-patients-for-a-dental-practice</link>
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      <description><![CDATA[An actual dental marketing case study with real numbers — how one general practice went from 18 to 42 new patients per month in 8 months. Real cost per patient, keyword rankings, review growth, and ROI data.]]></description>
      <pubDate>Fri, 03 Apr 2026 00:00:00 GMT</pubDate>
      <category>dental marketing case study, how to get more dental patients, new patient acquisition, dental practice growth</category>
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      <title><![CDATA[How AI Is Changing Dental Marketing — And What It Means for Your Practice in 2026]]></title>
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      <description><![CDATA[AI isn't coming for dental marketing — it's already here. Here's what's real, what's hype, and what you should actually be doing about it right now.]]></description>
      <pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate>
      <category>AI, dental marketing, technology</category>
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      <title><![CDATA[The 16 Best Dental Conferences in 2026: My Complete Guide]]></title>
      <link>https://petejohnsoniv.com/blog/my-favorite-dental-conferences-2026</link>
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      <description><![CDATA[From Rocky Mountain Dental Convention to Smile Together in Las Vegas, here are 16 dental conferences and industry events worth attending in 2026 — with dates, locations, links, and what makes each one worth your time.]]></description>
      <pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate>
      <category>dental conferences 2026, dental industry events, dental marketing, dental CE events</category>
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      <title><![CDATA[Why Your Dental Practice Needs a Competitive Analysis Before Spending Another Dollar on Marketing]]></title>
      <link>https://petejohnsoniv.com/blog/why-your-dental-practice-needs-a-competitive-analysis</link>
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      <description><![CDATA[Most dental practices waste thousands on marketing without understanding their competitive landscape. Here's why a data-driven analysis changes everything.]]></description>
      <pubDate>Thu, 02 Apr 2026 00:00:00 GMT</pubDate>
      <category>dental marketing, competitive analysis, SEO</category>
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      <title><![CDATA[Why I Speak at Dental Conferences (And What I Wish More Speakers Would Say)]]></title>
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      <description><![CDATA[After 20+ speaking engagements at dental industry events, here's why I keep saying yes — and the one thing I think the dental conference circuit is missing.]]></description>
      <pubDate>Wed, 01 Apr 2026 00:00:00 GMT</pubDate>
      <category>dental conferences, speaking, dental marketing</category>
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